I ka laulā o ka waiwai. He aha ka mea?

Huahelu o nā huahana - he lākou o nā huahana i i Hoʻohui 'e like me kekahi mau' ano. A pau no ia i ke kanaka me ka piha Mea Maluna. Kēia huahana Ua haawi ma 'ano ma huahana laina, i ukali ia e iiaciiie? Pūʻulu a me nā kūlana hana. Ke kumu nui hiʻona o ka a i puunaue i consumer, a me ka hanalima, heʻiʻo maka mea.

Mea Maluna o nā huahana aha ke koho

Ka hui huahana huahelu ninoieo o nā huahana i i hua mai, a hookuu ma ka mahiʻai, hanalima a me nā hana. Mau hana paka huahana specialization e mau hiʻohiʻona nō ia i? Ii, a hoʻoikaika i ka 'ike loea hou ia i loko o ka? Iecaianoaaiiie. No laila, i mea e lawe i ka mooolelo kuai koi, ia mea pono e hana podsortirovku. Ua hiki ke lawe mai nā ma ka wholesale mau kumu, a ua kuai ia ma ka hale kūʻai.

I ka pae ana o ke kālepaʻana huahelu nā huahana manao no ka kuai i kalepa hale kūʻai. Ka holoʻokoʻa huahelu o nā huahana ma keia pae ua maheleia i ka ai a me ka 'ole-subgroup. Kēlā me kēia o lākou, ma ka huli, hoʻolaha e like me ka hana kaiaulu, a ua Hoʻohui 'pu i ka waiwai e like me kekahi mau' ano a me nā ana hoʻohālike.

Na Mea Maluna o ka laulā o ka waiwai i eiiieaena i loko o nā hale a me ka loaʻa o ka ai iiiaanoaa o eiiiiiaiou. Pela, ua subdivided nā huahana e like me ka manufacturing nā no ka consumer hana, walaʻauʻana waiwai, ka manaʻo pohihihi, i ke alapine (frequency) o ka lako, a no laila, ma luna o. Ka laulā Desha i ka manaʻo o nā pūʻulu, subgroups,? Ueony,ʻano likeʻole, momoku ahi, 'ano a me ka inoa.

Inā mākou classify ka laulā me ka manao ana i ka laula, a laila, i ka i kēiaʻano.

- puni hoʻi: he uuku pūʻulu o nā huahana i hiki halawai i ka pono o ke kaupalena helu o nā mea kūʻai mai;

- huikau: he nui pūʻulu, a e like me kekahi mau pūʻulu,? Ueo a me nāʻano likeʻole o ka waiwai i ke panai ai i ka nui koi no ia;

- Group: hui ma ka hoʻomaopopo like hiʻona o ka homogeneous huahana e hiki halawai like consumer pono ai; eiiiiiaiou o kēia 'ano eʻohi hua waina a me ka varietal huahelu o ka waiwai;

- hoomaka: kekahi mau homogenous pūʻulu i OAOOUIEeE e like me ka kanaka ano;

- Related: kākoʻo pūʻulu;

- hui: Products o kekahi pūʻulu, a i kapa hoʻohanohanoʻia lākouʻano.

Hiʻona o ke kahua o ka huahana huahelu

Ka hoʻokohu 'o ka 'ōnaehana keʻano o ka hanaʻana o ka hoʻoneʻe, ho okumu a me ka hooponopono ana o ka huina hoonui huahelu mea he' eleu manaʻoi hāpai 'ia ma ka Hookah o kekahi huahana e makemake panai ai i kekahi mau' Customer koi. O ke kumu ho i ka mea i loko o kekahi market he mea Competition. Eo ka mea,ʻo ka hanaʻana a me ka pono hana.

Mamua o ka hooko ana mai i ke kahua o ka assortment o ka waiwai, he mea pono e kūkulu i hoʻokahi manaʻo o ka assortment. Ua komo ai i ka hana o ka e pono ai? Iecaianoaaiiuo 'ole ia e, ma ka kekahi lima, e lawa pono ai ka consumer koi, ma ka kekahi lima, e ae ka naauao ana, a me ka poho o ka hana kumu waiwai, i mea eʻoi aʻe ma ka Competition me nā kuai aku i komo.

I ka laulā o nā huahana ua wehewehe aku ma kiko'î e like me:

- Latitude (nā huahana i hōʻike mai iā ia i loko o ka hana);

- harmonicity (degere o ka closeness o ka 'atikala ma kekahi assortment pūʻulu, i kā lākou hoʻohana' ana,? Iecaianoaaiiie, haawi aku, a pela aku ...);

- ka saturation (o ka nui o ka waiwai i mea no ka laulā);

- Hohonu (huahana likeʻole i loko o ka hoʻokahi pūʻulu).

Ka hoʻolālā 'komo ai i ka pono hoʻohana ana i loaʻa mea a me nā kumu waiwai, haliu ae la ia i loko o nā huahana i ke kai mai ka waiwai i ka hana, a e no hoi i ikaika koi i loko o ka consumer market.