He aha ka makeke segmentation

Mua oe Pono e hoakaka i ka manaʻo o ka hua'ōlelo Hoʻohana - he pūʻulu o nā mea kūʻai mai me ka like e pono ai a me kekahi mau makemake. Mahele ana i ka makeke i loko o Hoʻohana e leie poe a me ka hoʻonohonohoʻia, e kālele ana wale nō ma luna o ka lōʻihi-makahiki a me ka pono market Hoʻohana, a oki aku la i ke koena.

Market segmentation hiki ke hana nā ma ka hanalima, a consumer market.

E noonoo segmentation o ka consumer marketʻAno. Kēia market hiki ke maheleia i loko o ke kaʻina hana o ka segmentation ma luna o kekahi mau ana hoʻohālike. No laila, i ke ana hoʻohālike no ka makeke segmentation mea: Geographic, psychographic, helu wehewehe, 'ano'.

E hoomanao i kēlā me kēia ana kaawale.

Market segmentation ma Leeuwerikplein ana o ke kuai māheleʻia i loko o kekahi Leeuwerikplein wahi (huahelu). No ka laʻana, e hoʻohana i ke kēia mau huahelu no ka mea Lūkini kuai: ka heluna nuʻa, ka nui o ke kulanakauhale, wahi, māhele 'āina, Apana. Ke kālailai i ka market segmentation i ka poe hiki ke hoʻoholo i kahi o kona ke kūʻai akuʻana hoʻoikaikaʻana i loa ka hoʻokō. Ma ka Lūkini kuai ma ka māhele ua maheleia i na huahelu: Siberia, a me ka Urals, ma ka Moscow, a Leningrad aina, he moku, a me Kolomna alahou ana, i ka nui o na kulanakauhale heluna o ka emi o 5 tausani kanaka, 5-20 tausani, etc.

E like me ka helu wehewehe ana hoʻohālike o ka makeke segmentation mea e puunaue i ka makeke ma luna o nā pā, e like makahiki pae, hoohanau, ka nui o ka 'ohana, ola pōʻaiapuni a me ka ʻoihana, aupuni' ē aku, ka hoʻonaʻauao, ka hoʻomana, etc. Kēia segmentation ua ana hana e poʻe ma ke kahua o ka noiʻi i ke kūʻai akuʻana. He keia segmentationʻo ia ka mea hiki ke oi pololei paha i ka pono no ka waiwai mai kekahi Hoʻohana o ka heluna kanaka.

Me ka mahalo i ka segmentation o ka 'ano' aʻe i e ia i loko o hookolokoloia'na lakou ia i loko o nā ana hoʻohālike no nā kānaka kūʻai mai pūʻulu hui pu ma ka muli o ko lākou mau noho, ike o nā nā mea hoʻohana a me kā lākou pane ana i ka hoʻolako '(hoʻolaha) huahana. Aiaiiuo ia segmentation o ka nui o ka i (kiʻekiʻe, meakino, haʻahaʻa), i ka makemake e kuai i kekahi huahana (ike e pili ana i ka huina hoonui paha, aole ia i ike e pili ana i ka huina hoonui) kūlana me he lālā o ka huina hoonui (ka mea hoʻohana o ka huahana waeʻano AI mea,ʻaʻole he mea hoʻohana no ka huina hoonui), ke kūʻai o ka pili i ka hoʻoponopono (prestige pilikia), i ka degere o ke aloha a hiki i ka huina hoonui (ʻaʻohe ole pela, me ka loa a me ka ikaika).

Ano, a me ka nānā 'ole i ka mea ana psychographic market segmentation. Kēiaʻano o ka segmentation ua hana ia me ka 'epekema e hoʻokokoke me ka nānā' ana i kēia 'epekema e like me "psihorafika". Kēia 'epekema epa me nīnūnē e like me ka Mea Maluna o ke Aloha Hawaii nā mea kūʻai mai. Kēia i mea e hiki ai ma ke kumu o ka noiʻi "psihografiki" māhele nā mea kūʻai mai i loko o kekahi pūʻulu e like me kā lākouʻaoʻao o ke ola, a oi loa aku hoi i ke ano a me kanaka.

Aia He nō kekahi market segmentation ma hana ana kai. Ua Ua wehewehe aku ma ia aiaiiuo - enehana, mea hoʻohana kūlana, ka buke o ka mea i kaumaha aku ai ka waiwai a me ka lawelawe.

Like pono me ka segmentation o ka ai-kapaia loaʻa iki iloko me ka ee iaaanu aey - lako hou hui (centralized, decentralized) mana 'ole (ka hoolei ana i ka oihana o ka hoonui - ke kālā, manufacturing, etc.), ka' ole o ka pilina, ke kulekele, a me nāʻano o nā kūʻai lilo mai kekahi (aelike hoʻolimalima, etc.)

It E e hoʻomaopopo i nā loina o ka segmentation o ka consumer wahi kanaka nei i mau mea hiki e hooholo i ka pololei huahana koho i ka laulā o nā mea kūʻai mai. Lakou wale kōkua marketers kuhikuhi i nā manawa kūpono no ka hoihoi waeʻano o nā kānaka kūʻai mai i loko o ke koena o ke koho a me ka wehewehena o ka waeʻano no kēlā me kēia huahana pūʻulu o ke akamai o ke kūʻai akuʻana. Ua hilinaʻi nui ma luna o kona hiki e pono segmenting i ka pae wae iho la oia i kona mau waiwai paha,ʻaʻole.