Niche a market Hoʻohana? Pehea e loaʻa i kou wahi i loko o ka hana.

E like me ia i ho'ākāka 'ia ma ka US o ka Glossary, he niche - he mea ole ia akā, he "kulana home' ole a mama no hoi pela papahana no kekahi mau kanaka, nā mea hiki a me ke ano." Ua mea i ike ole ia mea i loko o nā makahiki noʻonoʻo i ka loa holomua kaʻoi loa ka poe nā mea hoʻopukapuka kālā, ka poe i kauoha aku e imi i ka manawa, a hahao i loko o lākou iho niche market. Ma keia manao, he mea ka hailona no ka haunaele: pinepine pioloke me ka niche market Hoʻohana, a me ke kaʻina hana o ka huli 'ana - me ka hoʻonohoʻia o ka huahana. Hoʻohana o ka makeke - keia mea i ka kāna mau 'ōlelo manaʻo o ke kūʻai akuʻana, ho i ka pae ana o nā mea kūʻai mai i' ano like consumer makemake. Market segmentation apono 'nā mea hoʻopukapuka kālā i ka paka like ia mau huahana i ka Customer pono a me ka e e hoopau ai i ke koi ia ia. Hoʻohana koho ana hoʻohālike i loa like, akā, i ko lākou rula mea e loaa i ka i kā mākou pono, a loaʻa i kou mau niche. Paha i mea no ke aha la i keia la, he mea i ke kūʻai akuʻana i ka loa hou kuhikuhi, a ho i ke kaʻina hana o ka loaa makeke niches (nishing), i ka loaʻa o ka helu ana o HOU ma ka aoao o ka huina hoonui paipai 'a me ka market noiʻi.

He aha ka ka niche, a pehea ia i kekahi me ka nui loa mai o ka kuai Hoʻohana?

Kēia manawa no ka pāʻoihana i ka pomaikai a me ka holomua o kau mau hana ia mea nui e ho onoho ana i wale lākou market haʻawina, akā, i loaʻa ia ma luna o ka loa haiki wahi (market Hoʻohana 'ole mau Hoʻohana), oi underemployment nā kānaka hoʻokūkū. Once i loko o ka niche, he unuhi hou loa ano o ka hana i ma kūikawā ikaika a me ka Mei i ka loa pōkole wā o ka manawa, e lilo i waiwai a me ka hoʻok &? Iecaianoaaiiuo a me ka hana. Na wale niche koho hoohalike - mea, e unuhi i ka holoholona hihiu i ko lakou kahua paha, e kikoo aku ma luna o ka mea like na Loaʻaʻia nā kānaka kūʻai mai i hiki, a wale laila lawe ka lanakila o kēia e ka mea nona o ka liʻiliʻi, akā, kā lākou mau hana. Niche Market mea he poepoe o ka pāʻoihana a ua 'ano o ka hana kaupalena ma ka laulā, a me ka nui kaupalena helu o Loaʻaʻia nā mea kūʻai mai.

Ke ano hiʻona o ka makeke niche:

• Pela i hoʻopilikino 'noi a me ka pono o ko mākou nā mea kūʻai mai, e lawa pono ai ka mea e noi mai ana i kekahi mau kau o ka mea manuahi huahana a me nā lawelawe i pili;
• I ka pilina paʻa, akā,ʻaʻole he nui Loaʻaʻia market nona iho;
• Lawa ko lakou ikaika i mea hoʻonāwaliwali maoli o ka Competition.

Koke ia mea kumukuai 'ana i kumumanaʻo i ka piha kaawale o ka Competition, aole ia e olelo ole ia ma ka mua o' oe i ke gula i koʻu, a me ka wale Pono e loaʻa aoao o kona ulu ana. Ua hiki pono ia i nā kāne e ua ho'āʻo e uhi i kēia hapa o ka hana, akā, haʻalele ka manawa ia, no ka ole loa ka manaʻolana 'ia. E like me ka rula, aia no he niche market ma kekahi Hoʻohana mea ma ka hui 'ana me ka' ē aʻe, ka mea hiki e Hoʻohana likeʻokoʻa o ke kuai. Heʻaneʻi i ka mea, he hiki wawe ko loa koi, a me ka loli ma ka consumer e pono ai, a koi ana ia oe i ka mea lawe i ke kiʻekiʻe loa? Iecaianoaaiiuo kohoʻia no ka poe ola, a me ka 'eleu pane. Inā ke kuai niche ku e ka poe, ia mea hou o ka uku hoopanee i nā kāne e, e like me ka mea i noho ma ka pāʻoihana ka mea, aohe wahi kaawale. Competition kaʻina i meaningless, no ka mea, ma keia hihia, ke kālā koina e e nui kiekie ka waiwai.

E hoomanao e ana i ka nui Hoʻohana o ke kuai a oi kanaka Hoʻohana, ka entrepreneur ke kiʻi i ka hoʻi kiekie ae, a me e maopopo i koi i waena o nā kānaka kūʻai mai. Eia naʻe, e lawe i ka noa niche hiki ke loaʻa iā pomaikai kaumaha, a lawe i kou hana, a hiki i ka pau hou 'ilikai, no ka mea, ua nānā' ana ma luna o kēia ki kani o ka lahui ke kūʻai akuʻana.