I ka papa kuhikuhiE 'ano o nā kānaka kūʻai mai i loko o ke kuai a me ka Shop

Ka pilina o ke kuai a me nā kānaka kūʻai mai - kekahi o ka loa paakiki, no ka mea, o ka wahine kuai i pono, e imi i kekahi mau 'ōlelo. E like me ka haʻawina, ka laulā o ke kuai hilinaʻi nui ma luna o ana i ke kuai i ike i nāʻano o nā mea kūʻai mai, a mea hiki ke huli i ke hoʻokokoke iā ia. A me nā kānaka kūʻai mai - ia mea kuhikuhi kanaka, kela mea keia mea o i i kona manaʻoʻike ano.

Classic styles

Mākou i nā mea a pau okoa, e kipa i ka okoa pōʻeleʻele loa, koho i nā huahana o kaulana a me ka ole-no laila lama o ka pipiʻi a me ka affordable kumukūʻai. Hoikehonua, ola mau hae e classify a pau nā mea kūʻai mai i nā kēia mau kumu:

• Ka Loaʻaʻia: loaʻa nō nā kānaka kūʻai mai i mau kipa i kekahi kalepa mākeke, akā, mai e kuai i ka waiwai.
• New nā kānaka kūʻai mai komo i ka hale kūʻai no ka manawa mua. A kūʻai i ka hana e e i ka manaʻo maikaʻi ma luna o nā mea mālama mai ai ka mea, hōʻalo no keia mākeke.
• Ka pololei, nā mea kūʻai mai: ka mea, i nā mea kūʻai mau e koho ma ka kekahi hale kūʻai, a me ka mahalo 'ia no ka huahana kona mea e like ai ka uku, a me ke kookoo.
• Nā kānaka kūʻai mai me kāu mau koho: kēia mauʻano o nā kānaka kūʻai mai loa paʻakikī, e like me ka mea e e hoomau i ka hana.

mea Emotions

Kēlā me kēia no mākou ke hele mai i ka kekahi Shop no kekahi kūʻai lilo mai kekahi. A me kela mea keia mea o ko mākou mea kūikawā Emotions mai kipa i kekahi mau wahi o ke kuai. Psychologists classify a pau nā mea kūʻai mai no kekahi mau 'ano o ko lākou mau mea naʻau moku'āina:

• Unsociable nā mea mālama mai: ka mea, oko mea keʻakeʻa a me ka maluhia hana, aole lakou e i makemake i ka pane nīnau kūʻai.
• Hilahila nā kānaka kūʻai mai mau manaʻo lākou iā lākou iho i ka e pono, no laila, kākaʻikahi hoolohe i ka'ōlelo aʻo o nā mea kūʻai, wehewehe aku ma ka nervousness a me ka pīhoihoi.
• Good-? Noaaiiiai i nā mea kūʻai mai manawa e ae ana e kamailio me kanaka kūʻai aku, e hoolohe mai i kā lākou'ōlelo aʻo, a hiki hahai ia. I kekahi manawa, na nā mea kūʻai mai e kuai i ka waiwai, no ka mea, ua makaʻu e hoohihia mai i ke kuai i kona disbelief.

Mau mea i ka papa kuhikuhiEʻano o nā kānaka kūʻai mai Shop no ka mea naʻau moku'āina, akā, ma waena o kēia mau waeʻano, heʻano o nā mea mālama mai, he manaʻoʻike ana i hiki ĸokoĸa ana nä pane mai aggression a hiki i ka pakiko-manao pono a me ka pulakaumaka nui o.

mea hana

Kūʻai - ka mea,ʻo ka mea naʻau kaʻina, a me kēlā me kēia mea kūʻai mai hoi okoa. Kekahi i no ka manawa lōʻihi, e koho i ka mea, he wahi lihi iki o ka hou-ana ia lakou, a me kekahi mai no i kekahi kükohu, a kuai ia mai. E like me psychologists, a pau ano o shoppers hele okoa ia ma luna o nā shelves aia mea he hou huahana .

• Innovators - mau nā kānaka kūʻai mai i koke pane koke i nā mea a pau hou ikamu i ka waiwai, a no ia mea oi nui ma mua o lākou iho naʻu-assertion. Oia nā mea mālama mai, e like me psychologists, imi i ka hōʻoia 'ana i ka palapala, a me ka loa importantly, hou kapa ia,ʻo ka noonoo ana o na mea e ae.
• Hana nā mea mālama mai no hoi e ka poe ola, kūʻai lilo mai kekahi, akā, i hooauhee aku ai ia lakou ma ka hoʻolaha.
• E holumua ai nā mea kūʻai mai - ka loa hanohano type, e like me ka mea kuai ka waiwai, i ka wa o ka piko o kona hiʻona, e hina ia.
• Materialists - ka mea, o nā mea kūʻai mai e kuai ma discounted kala mua mai o ke ano mau mea. Ka mea, e iʻae hou huahana, a lawe mea i ai.

He aha hana marketers

I ko lakou manao, e hooholo i ke 'ano o ka mea kūʻai mai oe e hiki ma ke' ano 'ana hoʻohālike. Marketers he 4 hoailona ia mea o nā mea kūʻai mai.

• Me ka luna 'ana. Kēia hana mea nona i nā mea kūʻai mai ke kūʻaiʻana hou a me ka pipiʻi huahana. Nō kāu, i kēia mau kūʻai lilo mai kekahi i i infrequently, pela no ka mea, ua hana consciously. Ua kūʻai i hana ua kapaia luna 'no ka mea, o ka consumer ua hana e makaikai i nā mea a pau ma kaʻaoʻao kūʻai, e pale aku i ka ka pilikia ia lakou iho. Ma keia hihia, i ka wahine kuai i ua hana i ka hōʻoia 'ana i ka loa informative, a maopopo iho la i wehewehe i ka huina hoonui a me kona waiwai, kona pono, no laila, i ka mea kūʻai mai ke hōʻoia i ka pono o ko lākou iho i waeia.
• He nui 'ano o nā kānaka kūʻai mai? Ueo i maopopo ole ka lakou hana ana ia mea, i ka manawa e koho mai i ka helu o'ālike, a like me ka ano o ka waiwai. Psychologists aku nei au i na nā mea kūʻai mai kuai i na mea e like me ke kumu o ka hoʻoponopono-ʻana.
• A kohu pono kūʻai i hana nona i ka poe nā mea kūʻai mai, ka poe i haahaa komo, a i ole ike nui o ka likeʻole ma waena o nā waiwai. Oia nā kānaka kūʻai mai e hele i ka hale kūʻai i ka kekahi mea, a kuai ia, me ka hoʻohālikelikeʻia a nana no ia e pōmaikaʻi ai. No ia nā mea kūʻai mai ka hoʻokô 'ana i ka waiwai o ka kekahi momoku ahi mea ole no ia i ka hoʻoulu marketers hoʻohana pāʻoihana e like me hoolimalima a kuai.
• Exploratory hana: nā mea kūʻai mai i ka hana, aole ia e kālele ana ma luna o kekahi mau momoku ahi - koho lakou mea e makemake nei a me kēia manawa.

Business CustomerʻAno

Ka mea kūʻai mai He okoa - heʻoluʻolu a me ka introverted, e imi ana a me ka maopopo pono ke kumu ia i hele mai i loko o ka hale kūʻai 'ole ma ke kuai. A ina i no ke kuai i ka manawa e kuai ana a me ka hookupaa aku ia lakou iho iʻoluʻolu kumukuai ma ka hale kūʻai ua i ka lalau wahi. He aha 'ano o nā mea kūʻai mai i nui, e ike no na mea kūʻai lakou iho, no ka mea, e leie aku e hoonohonoho hana me nā mea mālama mai. A Client mea okoa, e like me kona manao i ka:

• Makemake a me ka hiki ke kuai: ma keia hihia i ka wahine kuai i ka hoihoi i loko o pehea e kona kūpaʻa i ka Client, a lawe aku ia ia, e kuai i.
• He makemake, akā, hiki e kuai: ma keia hihia, i ka wahine kuai i loaʻa mai i nā kumu no ka impossibility o kūʻai a me ka ho'āʻo e mālama pono ana i ka Client ua nō hōʻalo no ia huahana.
• Mea, aole ia i makemake e, akā, ua ka hiki e kuai.

A pau kēia mau 'ano o nā kānaka kūʻai mai i loko o ke kuai i loa, he pono ole, no laila, kūʻai i e manaʻo ma ka kou akamai, a imi hiki i kēlā me kēia Customer e like me kana mau olelo a me nā papaha.

A owai la hoi oe

All manaʻoʻike 'ano o nā mea mālama mai hiki ke ho'ākāka' ia ma loko o ka kēia mau hua'ōlelo:

1. Nā kānaka kālailai i mau huli i ka pane i ka nīnau "Pehea?" A e ho'āʻo i loaʻa i kekahi huahana e makemake hālāwai lākou e pono ai. Mau nā mea kūʻai mai i ole he palaualelo, e kikoo i nā kūʻiʻo, e like me ka mea makemake i ke oo loa i loko o na mea a pau. Ka mea, e noi aku i ka puu o ka nīnau, no laila, e kūʻai i e kulia i ka ikaika, a me ka hoomanawanui, e hoolilo i ka mea nui 'ike i ka Client.
2. Ohohia nā kānaka kūʻai mai mau ike i ka mea a lakou makemake a me ka wā. No laila, e hele mai i ka hale kūʻai 'ole ma ke kuai mai i kekahi manao, e lanakila, no laila, i ka hewa a me ka hewa wae hoʻokoe'. Oia nā mea kūʻai mai e hoola i ko lakou manawa, no laila,ʻaʻole ka mea, e pana aku au i ka mea ma luna o hoʻokali kūpono 'ninau.
3. Howcast-aʻo i kaʻoihana nā mea kūʻai mai mai, e aʻo mea a pau e pili ana i ka huina hoonui. Ka mea,'ōlelo kekahi ou wahi lihi iki, a ninau hoʻolohe ahonui mai i na pane a pau, akā, i nā kūʻikena a me nā lāliʻi o ko lākou,ʻaʻole loa pili.
4. Mea naʻau nā mea kūʻai mai i kamepiula, ka mea i hana mikiʻala, no laila, pinepine e noho'na makaainana i ulu kūʻai lilo mai kekahi. Loa pinepine, i kēia 'ano o ke kanaka ua hana i ke kaulike ana i kahalalo' ia kona prestige a me ke aloha o ka oluolu.

Model hana: Hotlera ...

Kūʻai - mea i ka luna 'kaʻina a me ka hoʻokele waiwai, a mai ka manaʻoʻikeʻaoʻao. ʻepekema, i ke ahiahi, i hana mai i kekahi lauana o ka hana o ka consumer hope loa. Penei, e like me F. Hotlera, kēlā me kēia mea kūʻai mai hoi i loko o kahua o ka hoʻonaʻauao: mua, e manao, a huli i ka 'ike, a laila mea i hoʻoholo, a assesses i ka pono o ko lākou mau hana. I ka papa kuhikuhiE 'ano o nā kānaka kūʻai mai e like me ia mahope iho: mua ka mea, ho oholo i ka pono, e kūʻai, hoʻopaʻa haʻawina ia, a laila, simulate i ka huli kiekie, a hele aku i ka hale kūʻai. A laila ia mea nui i nā mea kūʻai mai e ka poe ola, olelo hooholo, a me ka mea, ua 'ole ma ka nui aʻe.

... Batman

E like me ka Bethmann kükohu i waeia i - ia 'oe a ke kaʻina hana, aole i ka ke sequentially. Ke nä känaka 'epekema manaoio i ka consumer keʻano o ka hanaʻana mua hōʻike, mea ohohia e kuai i ka huina hoonui, loiloi i ka mea i loko o ka malamalama o ka situational ololi a me kanaka koho. A laila, e ka hoʻoholo e kuai ai,ʻaʻole e kūʻai.

He aha nā kānaka kūʻai mai e kūʻai a

Mākou nō a pau kū hoʻokahi, kēlā i kona mau nā makakoho, nā loina a me nā pono ai. ʻano o nā mea kūʻai mai, ke ano o ka kūʻai lilo mai kekahi, a me ia ka maikai. Akā,ʻepekema manaʻo i ke koho ana o ka hoonui - ia dila kuhikuhi manaʻoʻike. A ia skillfully hana a me marketers, a me nā kālepa. All kūʻai lilo mai kekahi i, ma ko lakou manao, ua māheleʻia i loko o ekolu ano:

1. Kūʻai lilo mai kekahi i mea maopopo? Aaony.
2. Noho'na makaainana i ulu kūʻai lilo mai kekahi iʻaneʻi a me ka manawa.
3. Hapa 'ia'? Oaony kuai ana.

Ua mea noteworthy i ka hapanui o na shoppers ka mea,ʻo ia noho'na makaainana i ulu kuai, a me keia i ia i nā huahana o kekahi kumukuai waeʻano. Loa pinepine, i ka consumer e wae mai unplanned mea olelo hoopomaikai, a pinepine hoʻohana ma ka hale. Kūʻai lakou a pau ka poe impulse 'ikamu i kau mai ma luna o ka loa koʻikoʻi wahi - no laila, i ka mea kūʻai mai ua maopopo leʻa i hala. Eia hou kekahi, ia mea pono ia ka wahi ua maikaʻi o kāna mau hoʻolālā a o Laielohelohe i ka noonoo ana o ka'ālohilohi nā waihoʻoluʻu a me nā kiʻi.

Ia mai ka aneiai wahi o ka nānaina

Ka mea kūʻai mai mea ole wale hoihoi 'no marketers a me psychologists, akā, i economists. Lakou i manao ai, i keʻano o nā kānaka kūʻai mai hoi i kulike ai me kekahi mau 'ole:

• kanawai o ke kūpaʻa me ka hapanui;
• snob like me ia ;
• Veblena like me ia;
• kuai ai.

Kanawai o ke kūpaʻa me ka hapanui mai nei i kekahi kanaka kuai he huahanaʻaʻole no ka mea, e pono ia, akā, no ka mea, hana no laila, loa. Oia hoi, e mālama i kēia mau nā kānaka kūʻai mai e ia e like kela kanaka keia kanaka e ae, like me nā kanaka, e pane ana i kā lākou mau manaʻo e pili ana i ano, hiehie, a pela aku no.

Snob ole - o ka makemake e e kūʻai lilo mai kekahi i ka pono o ko lākou kūlana, e hōʻike i ko lakou mau mea nui a me ka originality, ku mai, mai ka ahakanaka. E like me ke kanawai o Veblen waiwai i ho'ōla pānaʻi ai no conspicuous hokii. Loa pinepine kuai pipiʻi mea hoʻololi i e hai aku ia oe e pili ana i ka prestige a me kūlana o ka mea kūʻai mai. kumukuai hookoia dominates i loko o ka hihia o na waiwai i koho ole wale ma luna o kona mea e like akā, no hoi ma ka kumukuai.

Ua noa mea okoa, akā, i ka ia

I mau, kūʻai hana hiki ke wehewehe ma kekahi mau aʻe - a me ka loaa a me ka pōkole-makahiki nele a me ka mau manao wale,, a me ka makemake e ku mai. Kekahi loiloi i huahana kekahi e wae mai ai i ka loa kaila, kekahi mau he makemake ko momoku ahi o ka ia huina hoonui, a me ka ua ole nākiʻi kekahi i kekahi kekahi lama. A pau o ko mākou - nā mea kūʻai mai o nāʻano a me ka hae o ka poʻe ola, akā, e like me nä känaka 'epekema, i nā mea a pau e kali ana mākou no ka mea e like ai ikamu, i makemake e kūʻai liloʻia aku ia iā mākou me ka noonoo a me ka launa pu. A kēia mea kūʻai mai - ia Aloha ole mea ia craves leʻaleʻa, a me ka mea nana i imi ma luna o nā mea a pau e lohe, a kanaka hoʻoponopono i ko lakou mau olelo.