Adwords Google: ho'onohonoho i nā pānaho kaiapuni

'O kekahi o nā ala hou e pono ai e ho'onui i kāu'oihana ma ka Pūnaewele,'o ia ka ho'ohana'ana i ka ho'olaha kūloko. 'O kēia mau pā'ani ho'olaha nui i'ike'ia e ka mea ho'ohana i kona wā e komo ai i kahi hulina huli ma ka laina Google, "Yandex" a me kekahi mea huli'ē a'e. No laila,'o ka maika'i nui o ia mau leka,'o ia ko lākou mea i mana'o'ia. 'Ike kekahi kanaka i kahi ho'olaha e pili ana i kahi kumuhana pili,'o ia ho'i e hiki ke hele i kēia huahana waiwai. He aha nā mea maika'i o kēia ala a me pehea e ho'okumu'ia ai ka ho'olaha pā'oihana ma Google Adwords i hiki ai ke lawe mai i ka palena ki'eki'e i ke kahua?

Nā pōmaika'i o ka ho'olaha kūloko

Ma waho aʻeo ia hoʻouna i ka kiko'ī aae, contextual hoʻolaha loaʻa paha kekahi mau indisputable pono:

• Hiki ke'ike a ki'i'ia ka nānā'ana o ka mea ho'ohana mai nā kekona mua loa ma hope o ka loa'a'ana o nā hualoa'a huli, no laila, 100% ka hō'oia'ana o ka hō'ailona o ke anaina;
• Ua'oi aku ka maika'i o ka'oihana ma mua o ka pa'i'ia, ka TV a me ka ho'olaha'ana i ke kelepa, no ka mea, uku wale nō'oe no nā pākuhi o nā mea ho'ohana,'a'ole no ka hō'ailona holo'oko'a,'o ia ho'i ke kau nei i ke kumukū'ai no nā po'e i makemake'ole i kāu ho'olaha;
• 'O kēia ho'olaha pā'oihana ka hana, ho'omaka'ia i ka lā a ua wikiwiki koke'ia ho'i;
• He lehulehu nui kā Google, a'o ka mea,'oia'i'o, e ho'onui i ka helu o nā kipa i kāu pūnaewele;
• laulā o ia ka hoʻokomo 'mea oluolu e Hoʻokolo me ke kōkua o ka poʻe hoʻolaha no Google, hoʻonohonohoʻia o ka mea e e hōʻike mai iā ia ma lalo nei.

No kēia'eneke huli ma'amau, ma Google, hiki iā'oe ke koho i nā mea āu e makemake ai e uku - no ka'ike, kaomi a ho'ohuli paha ('o ia ho'i, nā mea ho'ohana i hana i kekahi hana'ē a'e ma mua o ka nānā'ana - e kau i nā waiwai i loko o ka hīna'i, 'Ike inoa, kū'ai i kekahi mea, a pēlā aku).

Inā ua hō'oia'oe i kēia mau pono, hiki iā'oe ke ho'omaka i ka hana mua i ka ho'okumu'ana i ka ho'olaha pāna'i. Ma ke'ano laulā, ua māhele like'ia nā hana a pau i kahi papa hana (koho'ia o nā hua'ōlelo nui a me nā hua'ōlelo'ole, ka ho'okumu'ana i nā kikokikona o ka ho'olaha'ana a me ka nānā'ana iā ia) a me ka ho'okō'ana,'o ia ho'i kahi ho'okomo o Adwords mau ho'olaha Google, ho'onohonoho'ana, koho'ana i ka pūlāwaiwai, etc.

Ka Papa Hana ho'okahi - koho koho

No ka huli'ana i nā hua'ōlelo - nā mea e hiki ai i ka mea ho'ohana ke'ike i kāu ad, pono'oe e ho'ohana i ka ho'onohonoho kūikawā. Hiki iā'oe ke loa'a iā ia ma nā pūnaewele o Google Adwords. No ka lawe'ana i nā "kī",'a'ohe mea e pono ai ka puzzle e pili ana i kahi e hiki ai i ka mea kū'ai aku hiki ke huli i kahi huahana. Ua lawa ka komo'ana i kahi inoa a'ike i nā'ano like'ole, e like me nā'ikepili,'oi loa ka makemake i nā mea ho'ohana. Eia kekahi la'ana, no ka nīnau pā'ina "huahana a nā keiki" ke'imi nei nō ho'i i "nā mea hana a nā keiki", "ke kālepa o ka mīkini," "ke ao o nā keiki." 'O ka pili kokoke i nā kī i nā mea āu e mōhai nei,'o ka nui o ka loa'a'ana o kāu mea kū'ai.

'O ka papa'elua - koho o nā hua'ōlelo'oia'i'o'ole

'O ka ho'onohonoho'ana i ka pā'oihana ma Google Adwords e'ōlelo pū paha'oe e ho'onohonoho i nā hua'ōlelo le'ale'a,'o ia ho'i, nā mea no ka pono'ole o nā mea ho'ohana'ole e'ike i kāu ad, no laila'a'ole'oe e uku no nā loli'ole i hāpai'ia. Aia lākou ma ka kulekele ho'okahi e like me ke kī. Eia kekahi la'ana, inā loa'a iā'oe kahi hale kū'ai waiwai o nā keiki ma Kemerovo, pili iā'oe "nā mea hana a nā keiki", "nā pā'ani a nā keiki e kū'ai aku iā Moscou" -'a'ole, no laila, ho'okahi o kāu mau hua'ōlelo maika'i'ole e "Moscow". Ma ke'ano he kūlana,'a'ole i wehe'ia nā palena'āina wale nō. Hiki i kēia ke hō'ailona'a'ole'oe e kū'ai (e like me nā ho'ohālike a me nā ka'a o nā kamali'i), nā hui "me ka lawe'ana", "settlement cashless" a nui aku.

Ka Papa Hana'ekolu - koho i kahi kālā

I ka manawa e wehewehe'ia ai nā hua'ōlelo no ka ho'olaha a ua haku'ia, hiki iā'oe ke hele i nā mea nui o kona wahi. No ka hana'ana i kēia, e hele i Google Adwords, ka ho'onohonoho "Campaigns", ka'ao'ao "Bids and Budget". Ma'ane'i, e ho'olālā mākou i ka pā'oihana nui-pākahi-kaomi (CPC) a me ka helu i mana'o'ia no nā hō'ailona e ho'okumu i kāu pūnaewele ho'olaha. Ma'ane'i, e koho mākou i nā mea a mākou e makemake ai e uku no - nā mana'o, nā pākuhi a i nā ho'ololi'ana, a mākou e hō'oia i ke'ano o ka pā'oihana ho'olaha,'o ia ho'i, kahi e hō'ike'ia ai - ma ka huli a i'ole ka'ōnaeho pili kaiaulu.

Ke ho'okomo nei i kahi pā'oihana

He mea nui i kēlā manawa kēia manawa hiki iā'oe ke ho'ololi i ka kikokikona a me nā koi'ana no ke ad. Ma hope o nā mea a pau, nānā pono i nā'ikepilihelu, e ho'oholo no'oe iho i ka mea kūpono iā'oe.

I ka pono nui no ka holomua hoʻolaha pāʻoihana ma ka hua'ōlelo o CTR mea he hiki ka ho'ēmiʻana i loko o ka lilo ana o ka hapa o Google. He aha ke ano o keia ano? 'O ka mea'oia'i'o,'o "Google" he mea kūpono ia e kau i kēlā mau ho'olaha i makemake ki'eki'e'ia. No laila,'o ka nui a'e ka helu o nā ho'ololi'ana e pili ana i nā mana'o,'o ke ki'eki'e o kāu kī, a no laila ke ki'eki'e o kahi kūkala o ka ho'olaha ma ka'ao'ao a ma lalo o kona kumukū'ai.

Ka Papa'Ehā - Ke Kūlana Kūwaena

E like me ka'ōlelo ma luna nei, hiki iā'oe ke ho'oka'awale i ka helu'āina ma o ka ho'ohana'ana i nā hua'ōlelo'oia'i'o. Eia na'e, he mea pa'akikī ka ho'okuke'ana i nā kūlanakauhale kūpono'ole iā'oe. No ka hana'ana i kēia,'oi aku ka ma'alahi o ka ho'onohonoho'ana i ka'āpana'āina a i'ole ke kūlanakauhale e hana ai'oe ma nā pūnaewele, a ma ka huli'ana e lilo'oe i mea nui ma waena o nā mea ho'ohana mai kēia wahi. 'Oia'i'o, inā'o kēia ho'onohonoho'ana i loko o ka pūnaewele Google Adwords,'oi aku ka maika'i o ke koho'ana i nā'āina'ē a'e, no ka mea e like me nā lālā CIS,'oiai inā he nui nā lālā a me nā ke'ena pani.

Nā mea'ē a'e

No laila, he aha hou a'e kā Google Adwords e hā'awi ai? 'O ka tuning kekahi'ano hoihoi hoihoi. Ma waho o ka loulou i ka punawai, hiki i ka pā'oihana ke komo i nā leka uila, address. Hiki iā'oe ke kuhikuhi i kekahi mau ho'ololi hou, no ka mea "ho'ohālike" ai'ole "ka ho'ouna'ana aku". Inā maika'i kāu ākea me nā hui huahana, hiki iā'oe ke koho i nā kālā i loko o ke ad.

E hō'oia e ho'onoho i ka ho'omaka a me ka hopena o nā hō'ike ho'olaha pā'oihana.

'Oiai, he wahi kūikawā kēia e ho'olaha'ia ana e ka ho'olaha'ana, no ka mea,'o ka holomua o ka pā'oihana ho'olaha ma nā'ano he nui e pili ana i ka hā'awi'ana i ka punahele a me ka hoihoi o ka mea ho'ohana. Hiki iā ia ke lilo i kahi kuleana maika'i a ki'i'ili paha, a he mea makemake paha no ka mea kū'ai aku.

Inā kānalua'oe i kou mau mana, hiki iā'oe ke hana i kahi kūlana ki'eki'e ki'eki'e, hiki iā'oe ke makemake i ka ho'onohonoho'ana i nā pā'oihana ma Google Adwords no Justclick. He aha ia? He polokalamu ma'alahi a ma'alahi kēia e kōkua iā'oe e hana i nā'ao'ao no nā hale kū'ai pūnaewele, e ho'opili i ka ho'olaha, ka leka uila, a me ka nānā'ana i ka pono o nā pāhana, e like me nā mea āu e hana ai i Google Adwords.